- NEW LOOK
Note: 20% Vitamin C Serum should be applied to damp skin for best results.
Our daily serum harnesses the cumulative effect of 20% Vitamin C, 2% Orange Extract Complex derived from citrus cells, and 0.05% Dimethylmethoxy Chromanol to create a targeted effect for all skin types. It forms a protective shield against daily external aggressors and pollutants while paving the way for brighter, firmer-looking skin. This antioxidant-rich formula promotes radiance-enhancing elasticity and fading dullness. Over time, skin glows with a brilliant smoothness.
Its waterless base ensures that the colour of this formula does not change, and it stays potent. The unique formula has an initial balm-like quality (due to pure diamond powder that imparts instant radiance) that may feel thick at first but melts instantly in contact with damp skin.
especially those looking for a solution to firm and brighten skin
include it in your morning or evening routine
apply it on your face and neck
KEY ACTIVES
INNOVATION
PROVEN RESULTS
say the skin feels hydrated immediately after the first application.*
see a healthy glow immediately after the first application.*
see a more radiant, hydrated complexion.**
see firmer, brighter-looking skin.***
say the skin feels hydrated immediately after the first application.*
see a healthy glow immediately after the first application.*
see a more radiant, hydrated complexion.**
see firmer, brighter-looking skin.***
- Soothed, refined, radiant skin.
- Overall brighter, healthier-looking complexion.
It’s my second time buying this serum. I immediately noticed a difference on my skin within a week of using the 20% VITAMIN C BRIGHTEN + FIRM SERUM. It gives a lit from within look. My hyperpigmentation from my occasional hormonal acne fade quicker. Love love love!!!
The texture is gooey and thick for it is a waterless base, but if you apply it after wetting your face with toner the serum sinks in nicely, leaving a slight glowy finish. It did not irritate my skin whatsoever and I feel it protects my face all day long from pollution and sun damage due to the high level of antioxidants in the serum.
It's a very pleasant serum, rich in texture but not doesn't feel heavy. Use it for a couple of months and noticed that my post-acne spots are fading away.
Frequently Asked Questions
Any Queries or Need More Details?
In case you have any other questions or need further assistance, please feel free to contact us anytime at ask@allies.shop
Yes, this product is vegan and does not contain any animal derivate.
This product is safe for use during pregnancy. We always recommend to ask your doctor prior the use.
This serum has a unique waterless (anhydrous) base containing pure diamond powder that creates an initial balm-like texture. This formulation choice ensures maximum vitamin C stability and potency. The thick consistency transforms instantly when applied to damp skin, which is the recommended application method. The diamond powder not only helps the texture but also imparts immediate radiance for a lit-from-within glow.
No, this serum is designed for exceptional stability. Its waterless formulation prevents oxidation - the main cause of vitamin C degradation. The formula contains 20% Ethylated L-Ascorbic Acid, which is 50 times more stable than traditional L-ascorbic acid. Without water exposure, the serum maintains its potency and won't turn brown or yellow like water-based formulas. Properly stored, waterless vitamin C serums can remain effective for 24-36 months versus just 6-12 months for traditional formulas.
We recommend applying serums in order of consistency, from lightest water-based formulas to heavier oil-based or creamy ones, to ensure optimal absorption and effectiveness. Our serums from thinnest to thickest are: 35% Vitamin C+ Perfecting Serum, Multi Peptides & GF (Growth Factor) Advanced Lifting Serum, Tranexamic & Arbutin Advanced Brightening Serum, Azelaic & Kojic Advanced Clarifying Serum, Copper Tripeptide & Ectoin Advanced Repair Serum, Mandelic Pigmentation Corrector Night Serum, Vitamin C 20% & Citrus Cells Advanced Light Reflecting Serum, and Beta Glucan & Resveratrol Advanced Hydrating Serum.
However, exfoliating serums like our Azelaic & Kojic Advanced Clarifying Serum and Mandelic Advanced Pigmentation Night Serum should always be applied first, regardless of their consistency, as they prepare the skin's surface to accept other actives.
Yes. We don't recommend combining retinoids with acids (AHAs or BHAs) in the same routine, as this can be too intense for most skin types and may cause dryness, irritation, or barrier compromise. Instead, alternate them by using retinol one night and your exfoliating acid on another. Similarly, avoid using multiple acid-containing products together in the same routine—instead, use one in the morning and another in the evening. This approach lets you enjoy the benefits of both without overwhelming your skin.
If you experience any sensitivity, take a short break from active treatments to allow your skin to reset and rebuild its natural barrier. During this time, focus on soothing, hydrating products like our Copper Tripeptide & Ectoin Advanced Repair Serum. Once your skin feels balanced, slowly reintroduce actives one at a time.
Backed by Dermatologists
Pairs well with
- Firms
- Lifts
- Reduces Sagging
Peptides & Antioxidants Advanced Firming Daily Treatment
- Firms
- Refines
- Brightens
- Repairs
- Firms
- Reduces Redness
Peptides & Omegas Firming Eye Cream
- De-puffs
- Brightens
- Firms
- Cleanses
- Hydrates
- Softens
Advanced Lifting & Repair Duo
- Firms
- Lifts
- Recovers
- Protects
- Conditions
- Primes
ULTIMATE LIFTING DUO
- Firms
- Lifts
- Reduces Wrinkles
- Hydrates
- Smooths
- Plumps
- Clears
- Decongests
- Brightens
- Hydrates
HYDRATE + RENEW DUO
- Hydrates
- Firms
- Renews
- Brightens
- Firms
- Antioxidant
Retinal 0.05% & Peptides Repair Night Cream
- Hydrates
- Brightens
- Reduces aging signs
SMOOTH + FIRM EYES DUO
- De-puffs
- Brightens
- Firms
- Brightens
- Fades dark spots
- Strengthens
CLEAR + FIRM DUO
- Clears
- Decongests
- Lifts
- Firms