Achieve maximal results
in minimum steps.
OUR STORY
The world didn't need another beauty brand. It needed a new one.
We are ALLIES. The beauty brand that sees efficiency in efficacy. More than a name, ALLIES is the philosophy that guides everything we do. We believe it is everyone’s birthright to feel empowered in their own skin and that taking care of yourself, and your skin should be effortless. Our Vision? Make beauty more human. Our mission? Help you accomplish more with fewer steps thanks to an ethos we call "Supercharged Clinical". You can trust ALLIES to formulate clinically proven active ingredients like Vitamin C, Growth Factors, and Retinoids in maxed-out concentrations and put our own supercharged spin on them to provide multiple benefits in one step, achieving the unachievable in the industry and challenging the status quo.
That’s the ALLIES difference.
OUR MISSION
Our mission is to encourage and enable effortless joy, that kind of feeling good about yourself brings. We do that by creating highly concentrated, supercharged formulas that help you achieve maximal results, in minimum steps.
OUR VISION
In the words of our founder, “ALLIES was born to make beauty more human." We pride ourselves on elevating your skin confidence, not just through our efficacious formulas, but in the way we welcome and celebrate all of our ALLIES community. We hope ALLIES' products help you feel good and give you joy.
CHRONICLES
OF INNOVATION
CHRONICLES
OF INNOVATION
2016
Peptides & Antioxidants Firming Daily Treatment
“I wanted to bottle 5 benefits in 1 treatment. My first ever creation, and our most loved formula worldwide, took years to develop and iterate on. Now, it’s perfect and it’s yours.”
2017
Promise Keeper Blemish Sleeping Facial
“Formulas should do what they claim, and this formula delivers on its promises. I wanted to create a blemish-fighting formula that clarifies your skin and gives you a facial-like effect while you sleep.”
2018
35% Vitamin C+ Perfecting Serum
“The world’s first 35% Vitamin C waterless serum. I wanted to solve the issue of oxidation and that meant making a waterless serum—something that hadn’t been achieved before with this high a concentration of Vitamin C. No water = no browning, meaning it remains potent and fresh.”
2019
Molecular Silk Amino Hydrating Cleanser
“I call this a ‘smart cleanser’ – it removes makeup and daily grime while infusing the skin with nutrients and leaving it silky smooth. A pH-balanced universal cleanser that does it all.”
2020
Prebiotics & Niacinamide Pore Refining Booster
“My goal was to create the thinnest refining liquid to help penetrate the skin and refine pores faster. I designed this brightening formula to help boost the levels of good bacteria on the skin while strengthening the barrier and refining the appearance of enlarged pores.”
2020
NEW SKINCARE RANGE - PSA
“Good skin should be for anyone who wants it, not just for those who can afford it—that’s why I created PSA. My goal with PSA was to democratise efficacy i.e. reach more people who want high-quality, result-giving formulas at a more accessible price point.”
2021
Peptides & Omegas Firming Eye Cream
“A high-performance blend of Peptides, my goal for this formula was to ensure that it would be the only eye cream you’d ever need.”
2021
CE15 Bakuchiol Firming Oil
I call this the face oil to end all face oils. I spent five years & 78 revisions on this formula, which combines the most innovative ingredients in the perfect balance to transform your skin with every drop."
2022
MOLECULAR BARRIER RECOVERY CREAM BALM
"This is a Bandage Balm for rapid skin barrier repair. I wanted to create a formula that functions like a bandage, repairs skin like a balm, and melts like a cream."
2023
MULTI PEPTIDES & GF ADVANCED LIFTING SERUM
"I wanted to create the 1st supercharged formula with an unprecedented Growth Factor concentration, for results you can see."
2023
PEPTIDE & CERAMIDE REPAIR LIP BALM
"A lip balm is a daily essential and it's taken 2 years to develop this latest Ally. With daily use, this ultra-nourishing formula provides instant relief, strengthens skin over time and keeps lips looking plump and healthy, and smoother."
Our Brands
Allies of Skin is a multi-awarded skincare arm of the ALLIES Group created by our founder, Nicolas Travis: “What began as three original products has grown into an entire range to fit every step of your skincare routine. While we continue to break the rules of formulation, our dedication to creating supercharged skincare remains at the forefront of every new and existing product.” Our promise is to always deliver you with the best of the best: highly concentrated, multifunctional formulas that help you achieve more in fewer steps.
With PSA, or Purposeful Skincare by ALLIES, our founder wanted to DEMOCRATIZE EFFICACY, by create effortless & effective skincare at a more affordable price. “I wanted to create an effective range of products that not only felt fun but with clinically proven ingredients that work, but more importantly – it should be accessible to all. PSA may look and feel less serious than Allies of Skin, but if you look at the ingredients, you’ll find that it will serve your skin with all seriousness, at any age and with any concern.”
