There are many exciting ways to earn Priority Points and help you unlock new Tier Levels:
When creating an account on Account – ALLIES, you will receive 500 Priority Points
• As a birthday reward you will be gifted up to 2000 Priority Points provided that an account is created on, Account – ALLIES and your birthday information is filled in
• For each euro spent on stand-alone purchases on ALLIES, you will receive 5 Priority Points
• For each euro spent on auto-replenishment purchases on ALLIES, you will receive 5 Loyalty Points
• By following our account on Instagram, you will receive 50 Priority Points
• By following our account on TikTok, you will receive 50 Priority Points
• For each verified purchase review (limited to 1 review per product), you will earn 500 Priority Points.
• By subscribing to our SMS notifications, you will receive 300 Priority Points
• You will receive 1500 Priority Points on every third order. Each order will require a minimum spend of 100€.
• To activate our referral campaign and earn 2000 points (valued at 20€), the referee (the person who was referred) must use the referrer's link and spend at least 110€. Once the referee makes a purchase totaling 110€+, the referral will be considered successful, and the 2000 points will be awarded to the referee. Additionally, the referrer (the person who referred the referee) will also receive Priority Points based on their tier:
 • For Silver Tier: you will receive 1000 Priority Points
 • For Gold Tier: you will receive 1250 Priority Points
 • For Platinum Tier: you will receive 1500 Priority Points
 • For Black Tier: you will receive 2000 Priority Points

Glad you asked! We want to make it easy for you to redeem your hard-earned points. Simply click on the "REWARDS POINTS" section under your user account to view all of our exciting reward options.

First, log in to your account via the ‘Rewards Club’ page.

There are three ways to redeem your points:

• If you redeem a monetary reward, a code will appear to copy and paste. The code should then be applied on the entire order, at the last step of checkout. The code will remain in your Redemption History if you wish to use it at a later date

• Upon making a purchase, a drop down box will appear with option(s) for redeeming a coupon code with a certain value, according to your points. If a code is applied to your cart, but you do not checkout and finalize your purchase, please note that these points will not be deducted from your account

• You can also use your points to redeem a full-sized product from the selected items on our Rewards page. If you redeem a product, the item will automatically be added to your cart, provided that you have at least one paid product in your cart before making the redemption. Please note that any item that has been redeemed with loyalty points cannot be returned, exchanged or refunded for monetary compensation. Redeemed items are not subject of refunds or returns.

Please note that loyalty codes are not combinable with any other promotions or campaigns.