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Our story



Nicolas Travis

Founder & CEO


The ALLIES Story

ALLIES is the parent company of Allies of Skin and PSA. We are a team of passionate, talented individuals with offices in Berlin, Singapore, and Bangkok.    

ALLIES was founded by Nicolas Travis, following his pipe dream of combining Biomedical Science and International Business into a start-up skincare line, and launched in 2016 with just three formulas that quickly generated global buzz.

Fast forward five years, and our products are sold globally at major international retailers like ASOS, Boots, Cult Beauty, Galeries Lafayette, Harrods, Liberty London, Revolve and Sephora. In this time, we have bagged multiple beauty awards and raised the bar with a few industry firsts.

You can learn more about our journey as a beauty brand on Instagram by following @alliesofskin and @psaskin.

The ALLIES Ethos

All our products are designed with the busy lifestyle of the modern multi-hyphenate in mind — to be simple to use while maximizing the functions of smart formulations. We combine supercharged concentrations of clinically proven actives into biocompatible formulas that support your skin’s health.

Each one of our formulas is thoroughly researched. For example, it took us three years and 37 revisions to create our 1st ever eye cream, a.k.a. Peptides & Omegas Firming Eye Cream.

Our Key Allies

Our most potent ingredients are called Key Allies and are at the core of our formulas. They work in synergy with one another to be as effective as possible and to kick in depending on your skin’s changing needs.

We thoughtfully include as many reparative and preventative ingredients as necessary, without any fillers or potential irritants that may compromise your skin’s optimal functioning capabilities. The goal is to help your skin repair, regenerate, and reset itself so it can perform at its best.

Allies For the Planet

We want to contribute to the health of the planet as much as the health of your skin. We use 100% recycled paper and soy-based ink for our boxes and shippers, and we never use virgin forest materials. We only work with SGS and FSC-certified vendors to maintain the highest level of sustainability possible.

Additionally, we have partnered with Treepoints to balance our environmental impact by planting a tree for every order placed on our website and contributing to current CO2e reduction projects in countries like India, Indonesia, Chad, Myanmar or Peru.

All our brands are PETA-certified as cruelty-free. We vow never to test on animals — only on skincare enthusiasts.

Allies For Life

Allies isn’t just our name; it’s a big part of what we are. We’re proudly LGBTQIA+ owned and operated and champion diversity in the beauty ecosystem. That’s why we make it our mission to celebrate every person’s unique and expressive identities regardless of gender or sexual identity, ethnic background, ability or age. As a beauty company, we know how important it is to be comfortable in your own skin.